By now, you probably know how important it is to have a solid, well-written business plan as the foundation for your business. In any business plan built for today and the future, you’ll need to pull out the most advanced techniques possible for your social media marketing and consider how to use the more traditional methods in new ways.
Be sure to link all of your social media sites to one another for the best results. Put links in place on your blog that allow readers to follow your Twitter comments, view your YouTube videos and “like” your Facebook page. Include links to your FB page and your blog in your Twitter profile. If you put up a link for all of your sites this will create more exposure.
It is a good idea to use Twitter in the promotion of your business. When used correctly, Twitter is a great way to engage hundreds, or even thousands, of potential customers into reading your news updates and press releases. Learn about using hastags, keywords, etc. on Twitter.
Put a Facebook “like” button on the top right corner of your blog. Your visitors will be able to ‘like’ your social media page on Facebook. When this is visible on your blog, visitors can “like” you without leaving that page. This simplifies the process and gives more people exposure to your business.
You need a marketing plan before you open any social media accounts. Consider page management, the layout of the page and the amount of time to be invested into it. Create a timeline that lays out when you expect to meet certain milestones in your campaign. Adhere to this plan and keep at it until you reach your desired level of social media success.
If you’re on Twitter, try creating varied and rich content for your social media marketing. Tweet advice and useful information that is relevant to your market niche. Mixing these tweets with the business promotions can help your followers remain interested with your tweets.
Decide whether or not you want an association with your customers. Keep your campaigns simple and don’t invest a great effort if you only want to build your sales. If you actually want to build a loyal customer base who repeatedly comes back and buys from you, you’ll have to begin the conversation with them by introducing yourself. Your customers will be able to lead you once this happens.
It is critical to interact with the people who post questions and comments on your social media feeds. It can be easy to not see these things, so be certain to look especially for them.
Until you can develop your own unique voice in the social media networking world, try following the ideas of others. At first, you can just do the same things your competition does, so study them carefully and mimic their techniques. Look at what they are posting and analyze what they post and what specials they have.
If Twitter is being used as part of your marketing strategy, you must be responsive and consistent. At the very least make sure you always thank those that mention your business, and never ignore any questions that your followers send your way. This will help create a bond between you and your followers. Additionally, this will help you establish yourself as being a genuine human being, rather than a mere business.
Think about Facebook games. Using some of the advanced Facebook techniques, you could manage to create a simple game that draws inspiration from your brand or products. Some of these Facebook games featuring well-known brands have even gone viral. Think about having a professional designer create a game for your business.
Your blog posts can be viewable from your LinkedIn page when you use its blog feed application. An article can be posted and will immediately update on your LinkedIn page. This is a time saver, and you will get more exposure when you reach out to your LinkedIn friends and a blogging community simultaneously.
Never be scared to ask for tips when working with social media marketing. This will help you to tap into the expertise of some of the best designers and consultants in the business. Their services may set you back hundreds or even thousands of dollars, so choose wisely.
The above tips will not only help you succeed with this business, but they are core lessons that will stick with you throughout your career and always be readily available when you must launch a new social media marketing campaign. Don’t take shortcuts, and make sure you follow each step to be a successful social media marketer.