While you may be aware of how to market via social media, you may not be sure of how to go about getting started. More traditional methods might be your specialty. Fortunately, the rise of social networking sites carries a number of unique opportunities for businesses as they compete for consumers’ attention online. Following are some great ways to get you started.
Regardless of what you are writing for, make sure your titles are captivating and irresistible enough to get people to click through. When headlines or titles draw readers in to the point that they want to read more, you are more likely to entice more people to where you want them to go.
Reach out to as many people as possible while developing and implementing your social media marketing strategy. This can increase the awareness for your business so that you can get on the map.
If you use Twitter as part of your media marketing plan, create tweets that are rich and varied in content. Offer advice and suggestions of interest to your customers via Twitter. Sprinkling these tweets in among blatantly promotional ones will keep your readers more interested in what you have to say.
Offer exclusive specials to the people that follow you via social media. Provide your customers with valuable content and they will show interest in your campaign. For instance, running a prize drawing for your followers will always generate positive responses. If not, offer an exclusive price reduction or coupon savings just for followers to enjoy. You also can post your announcements on social media pages.
If you are using social media marketing, make sure you inform all of your current customers. If they follow you on the social media that they use, all their contacts will be able to see that. This equates to a lot of visibility for you, without costing your anything. In addition, it will more than likely be taken more seriously than a paid ad would be, since it will be viewed as an endorsement of your product or service.
Be sure and include a way for visitors to subscribe to your Facebook page, Linkedin, Tweets, etc. Many people log onto their favorite social media sites every day, so allowing them to follow you makes it so your business will pop up on their feed when they log in.
Respond to customer feedback and answer questions in a timely, professional and friendly manner. You should check these at least once each day. You may also want to get emails whenever something new is posted. Don’t forget that your response will be visible to the public.
Start a Yahoo! account for your company and visit Yahoo! Answers. This website lets users post questions and receive answers from others who may have the information they need. Search for questions that are relevant to your niche, and answer those questions to establish some credibility. Where possible, include links to your site or blog for additional information. You can provide quality answers and become an expert.
You should always link all of the sites together. For example, put links to your Twitter, Youtube and Facebook pages on your blog. List your blog and your Facebook page on Twitter. If you put up a link for all of your sites this will create more exposure.
Stay professional, regardless of the informal communications conventions that have become common on social networking sites. Be friendly but keep your tone professional. If there are arguments, simply delete them or any other negative remarks. When interacting with friends, you should create a separate profile in your name.
A great way to get more followers on social media is to offer exclusive discounts and coupons to people who follow or like your page. Even though you are selling at a discount, you will make up for it with increased volume of sales and a customer base who feels connected to you.
Your online storefront can become easier for your customers to use with effective social media tie-ins. Your main website is the most important, of course, but it is possible to set up a Facebook store that can be visited from any post on your account. People who use Facebook too often can tend to get the two sides confused. For this very reason, it is advised to create separate social profiles and keep one for personal use. In this, you can get sales from customers that would rather stay on Facebook than leave it for your dedicated ecommerce website.
Learning social media marketing is much like other marketing avenues, but it does have it’s own perks and setbacks. Apply what you have learned in this article, and your social media campaign should be efficient. If you have a really good setup, you can even have fun while you make your money!