When Facebook and Twitter were young, people generally used them to share casual moments with their friends. Since then, social media sites have evolved to become powerful marketing tools. Read this article in full to find out how you can leverage this amazing marketing channel for your own benefit.
Keep your blog entries fresh and exciting to entice your readers. Readers will return more frequently if you are continually presenting new content. This is very much like how consumers treat traditional content providers like newspapers and magazines. Make sure you’re being consistent so that visitors will return.
Social media works best if you create links that all tie together. Put links on your blog that allow readers to easily follow you on Facebook, Twitter and YouTube. Be sure your Twitter profile contains a URL for your Facebook profile and your blog. By creating links between your different forms of social media, you increase your potential customer base.
If you are using social media then you will want to market by inviting all the people you know to those pages. Contrary to popular belief, your network does not have to be comprised solely of customers and people within your niche. You can invite a wide range of people to join your network.
Use links to tie together your various social media sites. Include links if you have a blog where your consumers can see you on Twitter, YouTube and also if they want to like you at Facebook. Include links to your FB page and your blog in your Twitter profile. When you create links between all your different social media profiles, you increase traffic.
Give your social media followers exclusive offers. Engage customers by providing them with something exclusive. For instance, running a prize drawing for your followers will always generate positive responses. Or you can add in a special discount for followers for a limited time. You can also only include special announcements on any of your social media pages.
Put a Facebook “like” button on the top right corner of your blog. This lets people “like” you at Facebook. It is important that the button allows them to “like” your business without leaving the page they are on within your website. The easier you make it for your users, the more likely people will “like” your page and increase your exposure.
You should offer discounts and coupon codes to the people who connect with you on social networks. Off them something that they cannot get from any other business. For instance, running a prize drawing for your followers will always generate positive responses. Maybe contests aren’t your thing. If that’s the case, think about giving your followers a useful item, instead. You also can post your announcements on social media pages.
The first rule of using social media marketing to promote a business is post, post, and post some more. Success relies on your commitment to being social. With no constant updating or interaction with the consumers, you will quickly lose an audience due to lack of interest. Alternatively, social media campaigns consisting of fresh, current content can offer tremendous levels of success.
Your online storefront can become easier for your customers to use with effective social media tie-ins. Along with your personal website, you can also make a Facebook store. Those who use Facebook often wander around the site and can look through your product selection and make purchases without leaving Facebook. With a Facebook-oriented storefront, you do not have to worry about pulling users to your primary site, and they can stay where they are most comfortable.
Look into Facebook’s games. Creating your own games is relatively easy: use your creativity to come up with games about your products and industry. Some cleverly constructed marketing games on Facebook have gone viral. You may consider it money well spent to hire a professional game design company to help you with game development.
Respond to customer feedback and answer questions in a timely, professional and friendly manner. Check notifications often and read the messages in your inbox several times a day. A great way to do this is to set it up where you receive an email every time someone leaves a comment. Keep in mind that everything you’re writing as a comment or a response to one person can be viewed by anyone who goes to your site.
Write a guest post on a blog in your niche or allow a guest blogger to post on your blog. This method helps both you and the guest blogger to get more traffic to both of your websites. Anytime you agree to be a guest blogger on someone’s blog, ask that they put a link to your site in their blog roll or in the post. You should also allow other bloggers to have their own back links as well. This increases traffic for everyone involved.
Don’t think negatively about social media or think of it as a small part of your marketing plan. No longer is it just a hang-out for kids playing games or people looking to chat away the hours. It is a very business friendly environment where you can captivate an audience and cultivate more customers. Hopefully, this article gives you all the information you need to capitalize on the many benefits of social media marketing. Visit your favorite social media site and start marketing.